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Web Designing

It says a lot about you

It’s the first thing a potential customer notices. If the site is chaotic, dull, or simply tries too hard, browsers will leave it in a nanosecond. You need a creative Web Design that shows who you are the very second a potential customer clicks on. Your Web Design needs to fit your particular company’s philosophy and personality. That means, depending on your firm, it could be dynamic, exciting, splashy … or, it could be quiet, refined, and dignified. In any case, it should be easy to follow and attractive to look at. Your Web Design is the face of your company. We know how to put a smile on that face.

And it’s about lot more than your website

When you present your company to customers/potential customers you may be doing it through a variety of media. In some cases, your corporate brochures, flyers, tv/radio, email, digital ads, stationary/business cards, public relations, and of course, your web site. All of these different marketing elements have to work together to create your overall corporate image. One mistake many businesses make is overlooking this simple marketing strategy. At Creative Lipi we will research your corporate image, measure it against your competitors, and see what is visually working, and what is not. Then we will make recommendations. In some cases they may go well beyond the website we’ll be building for you, and also include suggestions on how your corporate image can be extended to include all your promotional materials. Most Digital Marketing firms do not go to these lengths. They simply “build” your website to satisfy their own creative bent.  We don’t think that’s the proper approach, and neither do our clients!

The 5 key elements in web design

We work on what we call the “5 key elements” theory in designing websites for our clients. These are the building blocks in creating web pages that will draw in your potential customers, and keep them on your site! They include:

  • Color … Your website should have a design that flows effortlessly, and encourages customers to stay and browse. Color is critically important in this scheme. The color (along with the layout) sets the theme. We thoroughly understand the subtle use of color and how to make it work to achieve your site’s marketing goals.
  • Theme … Constant, uniform, and easy to follow. Whether your theme is “buy our shoes,” or “we’re the experts in billion dollar mergers,” the theme must encompass everything from the opening headline, to the last sentence.
  • Type Style … One type style may be perfectly suited for selling sporting goods, but would not translate into selling baby clothes. Selecting the perfect type style and fonts to use on your website (and all your promotional materials) is both art and science. It takes years of experience to be able to pinpoint what will work, and what will not. Our graphic artists have this type of experience. Please check out sites we’ve done for our clients. A picture is worth a thousand words!
  • You can get there from here! … In other words, your website should make it easy for your browsers to navigate your web pages. Really, really easy. Many a customer has been lost because a site’s navigation was the equivalent of the Titanic’s. If you don’t make it easy for your customers to buy – they just won’t!
  • Easy contact. … When we design a site, we make sure that the customer has all the contact information clearly and concisely. Your customers don’t want to have to search tiny print to find a contact number or email. By displaying easy to see/read contact information (as opposed to an afterthought), you’re giving your customers another reason to trust you. The more trust, the more sales.

Think about it

Web design isn’t something that should be left to amateurs, or to those that simply don’t understand what it takes to build a great website, and to meld it in with your other promotional efforts. We understand how to build great websites. Give us a call and let us show you how we do it.

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