There are over a billion websites on the internet today. For your particular business, there may be thousands, hundreds, or dozens. Put yourself in the shoes of the browser. Searching for a product or service brings up hundreds of potential sites to check out or sometimes just a few, and the competition has begun to bring them to your site – and not your competitors’.

So how do you up the odds of getting them to visit your site? Two ways: Fantastic copy and awesome graphics. We’ll discuss graphics in another section; but let’s concentrate on copy for the time being.

It’s all about the 2-second rule

The two second rule is simple: You have about 2 seconds to catch the attention of a browser who’s checking websites for what you’re selling and what he/she is looking for. It’s also called the “headline rule”.

That’s it.

On the internet, there are no second chances. Either they’re going to land on your site and give you a chance to sell them what they are looking for or they’re headed over to your competition. Now, what does that mean? It means your copy must be better than good to grab their attention. It has to speak to them on their level, engage their imaginations, and make it ever-so-easy for them to want to buy what you’re selling. Many a website has gone down in flames because after all the market research, all the positioning statements, and all the marketing $$ spent, the site’s copy turned out to be as dull as dishwater. It was as if a party was being held, and nobody came. That’s the effect of bad content/copy writing. So how do you make sure your site will be successful and not just another unvisited failure?

Great websites require great copywriting

One of the major considerations you should have in hiring a Digital Marketing firm is the quality of their copywriters. Who are they? What have they done? What are their success stories? Many agencies can’t tell you that. At Creative Lipi, we can. We can show you hundreds of websites our creative team has written for, and detail the success those sites have had. We can tell you how we came to the decisions we did, and how they benefited our clients. We’ve done it for large clients, small clients, and those in between. How do we create this great content writing? We get to know you, we get to know your market, we get to know your competition, and when we get to know all that – we write!

A thoroughly coordinated approach

Content marketing must create and distribute pertinent, interesting, relevant, and persuasive information directed to a target audience on multiple levels. It has to be worded such that it engages the audience, gives them the information they need in a clear and concise manner, and is interesting enough to keep them on the website. But it’s also more than that. It’s reaching across platforms to make sure your copy is singing to your customers/potential customers in a single voice. That includes press releases, spot web ads, interaction with social media, email, and the entire gamut that makes up the Digital Marketing playing field. If you don’t speak with one coordinated and unified voice in all your media, your message will become garbled and you’ll lose your audience in a nanosecond. At Creative Lipi, we’ll make certain that your message gets to your clients/potential clients in a clear, understandable voice.

Like to find out more?

Then we urge you to give us a call. The sooner you do, the more you’ll be selling!