Medical Answering Service
Client : The Doctors Answer, an answering service for doctors
Newly launched Doctors Answering Service beats established local competition to achieve first page ranking in less than 6 months
The Company:The Doctors Answer is a cost-effective and HIPAA compliant automatic answering service aimed specifically at doctors and other medical professionals. It enables doctors to provide their patients with round the clock medical care without compromising their personal lives.
Business Challenge: A highly localized service offering, the newly launched service had huge competition on popular search engines from existing competition. It needed to rank high on targeted keywords and also create `sticky’ content that would drive prospect conversion.
Competition Analysis: Competitor analysis revealed the following data at the time of starting the project.
|Competitor||Google Backlinks||Yahoo Backlinks||Bing Backlinks||PR||Index Page|
A study of the competition for keywords showed the following:
|Keywords||Global Monthly Search Volume||Google Competition|
|medical answering service||2,400||1,150,000|
|medical answering services||1,600||1,520,000|
|physician answering services||480||524,000|
|doctor answering service||480||613,000|
|doctor answering services||520||703,156|
Our Solution: Our recommended strategy involved implementing basic SEO techniques to improve website performance on both on site and off site factors. Some key activities included the below:
- The website content was revamped to make it both user and search engine friendly.
- Implementation of web analytics to monitor day to day site performance and traffic changes.
- An informative blog was added to further branding as well as social marketing goals.
- The site was reworked to conform to W3 guidelines
- We uploaded` meta’ information and increased content rich pages.
- We reduced page load time and eliminated other aspects that were not crawler-friendly
- A link building campaign was undertaken to attract high quality links from relevant sites with a focus on three-way links and content based links for natural links via bloggers, news sites and content syndication
As a result of the above efforts, we saw the below improvement in website health :
|Google Back links||Yahoo Back links||Bing Back links||PR||Indexed Pages|
The Result: The efforts paid off and within 6 months, the client’s targeted keywords which had no search engine ranking now figure in the TOP TEN search results. This has resulted in more than a 100% increase in qualified search traffic.
|Keywords||Google Rank Before SEO||Google Rank After SEO|
|Medical Answering Services||No Rank||3|
|Doctor Answering Service||No Rank||4|
|Doctor Answering Services||No Rank||7|
|Medical Answering Service||No Rank||4|
|Physician Answering Services||No Rank||9|