Leverage The Power Of SMO (Social Media Optimization)
In a marketplace dominated by consumer-generated media, people prefer to rely on third-party reviews and references rather than a company website or brochure. In such a situation, it is important to be able to influence, counteract, or at the very least, be aware of what is being said about you by other people. Not only does participation in relevant communities help manage one’s online reputation, it is also a great opportunity to engage, educate, and even sell to other members.
But, before you can leverage the power of social media marketing to grow your business, it is important to invest time to understand the relevance of popular social media, the “etiquette” of customer engagement as well as the common pitfalls of the social landscape.
Instead of “Googling” the best restaurant or hotel, people today are more likely to ask a friend or refer a bookmark site for ideas. While we understand the power of Facebook, Twitter, and other popular social media engines, we believe that the real edge in SMO often lies in leveraging lesser known but more targeted community platforms where the real “influencers” can be found. At Creative Lipi, we help you develop and implement a strategy customized to your unique goals and product/service requirements around these specific “social hubs.”
As the term SMO suggests, we help optimize your site and its search visibility by popularizing it on various social or community websites such as message boards, podcasts, blog sites, wikis, and vlogs (or video blogging). Some of the most popular methods for doing SMO involve a combination of the following:
Tagging and social bookmarking
Profile creation and maintenance
Adding social news buttons
Website analysis and optimization
Blogging and blog management
Video and photo sharing
Article writing and distribution
Press release writing and distribution
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Rowena N. Nelson
These guys are the best at what they do. I thoroughly recommend these to anyone. We have several SEO campaigns running with them and all then are having positive results. Thanks again Creative Lipi. A very happy customer.
This contractor is very patient and professional..always responds to your comments and questions on time…I will recommend using this contractor if you are serious about getting #1 presence in the search engines!
CEO Business For Newbies
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