Debt Consolidation Payday Loan

Leading Answering Service Company doubles localized search engine traffic and gets first page ranking for targeted keywords in less than 6 months by implementing Search Engine Optimization program.
The Company: Debt consolidation payday loan offers customers a unique portal with debt consolidation solutions and payday loans along with unbiased information on a variety of related topics such as payday loan, debt consolidation, credit repair and bankruptcy
Business Challenge: To improve site monetization by attracting more qualified traffic through search referral in a highly competitive loan and credit industry.
Competition Analysis:
Competitor analysis revealed the following data at the time of starting the project.
| URL | Google pagerank |
Google index |
Google links |
Yahoo index |
Yahoo links |
http://www.debtconsolidationcare.com/ |
6 |
121000 |
271 |
178580 |
21180 |
http://www.directlendingsolutions.com/ |
5 |
142 |
166 |
110 |
30406 |
http://www.careonecredit.com/ |
6 |
1740 |
301 |
3051 |
6902 |
http://www.bills.com/payday-loan-consolidation/ |
0 |
291000 |
4 |
306572 |
1 |
http://www.secureloanconsolidation.com/ |
3 |
5730 |
64 |
9398 |
919 |
http://www.debtconsolidationpaydayloan.com |
0 |
10 |
0 |
8 |
22 |
Key word analysis revealed the below.
| S.No. | Keywords | Competition |
Global Searches |
1 |
payday debt relief |
3,390,000 |
1300 |
2 |
payday loan debt consolidation |
4,020,000 |
2400 |
3 |
consolidate payday loan debt |
40,200,000 |
2900 |
4 |
payday loan debt |
13,600,000 |
8100 |
5 |
payday loan consolidation |
2,530,000 |
8100 |
6 |
basic process of bankruptcy | 11,300,000 |
390 |
7 |
consolidate payday loans | 764,000 |
2900 |
8 |
payday loan debt consolidation companies |
24,100,000 |
210 |
9 |
payday relief |
4,180,000 |
1300 |
10 |
60 40 budget plan |
8,170,000 |
16 |
11 |
achieving a perfect credit score |
97,900,000 |
200 |
12 |
basic procedure for bankruptcy |
9,390,000 |
370 |
13 |
payday loan debt assistance |
1,370,000 |
320 |
14 |
payday loan consolidators |
39,000,000 |
8100 |
15 |
debt consolidation strategies |
4,910,000 |
36 |
16 |
payday loan law |
7,400,000 |
1600 |
17 |
payday loan rights |
4,840,000 |
170 |
18 |
best budget methods |
170,000,000 |
580 |
19 |
illinois payday loan laws |
2,200,000 |
210 |
20 |
payday loan collection laws |
9,210,000 |
210 |
21 |
payday loan bankruptcy |
5,930,000 |
1900 |
Our solution:
A comprehensive site analysis helped identify several structural as well as content issues which were impacting site ranking. We also implemented web analytics to establish a baseline as well as monitor site traffic and performance. Changes made included the below:
On Page Modifications:
Reworked the site to meet W3 guidelines and created keyword rich, high quality content to help pull in more targeted traffic.
Off Page Modifications:
Implemented an extensive link building campaign to increase site popularity. This included leveraging online bloggers, news sites as well as content syndication in order to improve reciprocal links in addition to traditional methods.
Consequently, the website showed a dramatic increase in performance as given below:
Google Back links |
Yahoo Back links |
Bing Back links |
PR |
Indexed Pages |
|
Before |
0 |
22 |
12 |
0 |
10 |
After |
13 |
3709 |
57 |
1 |
3020 |
The Result:
We achieved ranking amongst the top 3 links on Google and also saw a 30% increase in return traffic. The result has been improved traffic and sales in less than 6 months.
S.No. |
Keywords | Google Rank Before SEO |
Google Rank After SEO |
1 |
payday debt relief |
29 |
1 |
2 |
payday loan debt consolidation |
36 |
1 |
3 |
consolidate payday loan debt |
48 |
1 |
4 |
payday loan debt |
39 |
1 |
5 |
payday loan consolidation |
0 |
3 |
6 |
basic process of bankruptcy |
78 |
3 |
7 |
consolidate payday loans |
96 |
4 |
8 |
payday loan debt consolidation companies |
0 |
5 |
9 |
payday relief |
0 |
5 |
10 |
60 40 budget plan |
0 |
6 |
11 |
achieving a perfect credit score |
0 |
6 |
12 |
basic procedure for bankruptcy |
75 |
6 |
13 |
payday loan debt assistance |
0 |
7 |
14 |
payday loan consolidators |
0 |
7 |
15 |
debt consolidation strategies |
0 |
8 |
16 |
payday loan law |
98 |
9 |
17 |
payday loan rights |
90 |
10 |
18 |
best budget methods |
0 |
10 |
19 |
illinois payday loan laws |
0 |
12 |
20 |
payday loan collection laws |
0 |
12 |
21 |
payday loan bankruptcy |
0 |
14 |


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