Effective press release copywriting can provide an organization or enterprise visibility across the globe. With thousands of press releases made everyday day globally, it is imperative that a press release is written in a manner to capture the media audience. A poorly written press release will not stand out even if it is published in all the leading newspapers or news channels.
One must use the following guidelines for writing effect press releases:
1. The content should be grammatically correct without any spelling errors.
2. The sources should be quoted correctly.
3. The content should be concise and clear. One should avoid using descriptive language.
4. The press release should only contain factual data, which is correct and true.
5. The press release should be written in an unbiased manner.
Writing a Press Release
For a person writing a press release, the first thing to be kept in mind is that the news should not sound like an advertising gimmick. A worthy news must be given a strong headline and an equally strong first paragraph to make an impact on the readers. Citing real life examples on how a particular problem was tackled adds to the credibility of the press release. If any quotes from individuals or organizations are included in the release, ensure that the permission to publish them has been granted. This will avoid a legal action in the future.
The timing of a press release is also essential for it to be effective. If the press release is on the launch of a product, it will be helpful if the product is made available in the market at the time of the press release. Press release can be more effective than advertising as it appears as a credible tool and appears to have come from the objective of a third party.
Formatting a Press Release
Formatting is as important as Web Content Writers. After writing a release on any word processor, take a copy and proofread it loudly. Revise the changes on paper and then on the computer, and take a copy once again for a final proofread.
Ensure that the release contains substantial information running into more than one paragraph. One must never use all capitals for the press release, as it becomes very difficult to read. One must avoid HTML or any other mark-up languages. Ensure that the headline is not very long, but is still catchy enough.
Writing Press Releases can turn the fortunes of an enterprise in either way. Hence, it is always recommended to follow the rules for effective writing of a press release.
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This entry was posted on Wednesday, September 8th, 2010 at 10:40 am and is filed under Press release writing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.