Keyword optimization is a critical part of the SEO process. Optimizing for keywords consists of several steps, all of which are presented below.
Make Your SEO Mission More Effective
Step 1: Launch your site or blog in a browser. Start with the home page, reading through it carefully. What is it about? What is its primary focus, and what are the main topics? What terms should you use to find a similar page on a search engine? Answering these questions will help you make a list of phrases and words that will describe your page the best.
Do the same, one by one, with all the pages of your site. It can be a painstaking process, but getting a higher Search Engine Ranking takes effort. This will pay rich dividends in the long run, so it would be well worth your time to make this list for all the important pages on your site.
Step 2: Find some search engine keyword tools. These tools let you look up how many times a month a particular word or phrase was searched for, in that search engine. This gives you an idea of the words on your list that are searched for more frequently.
The tools also show you how much competition there is for the term you look up. This tells you the number of other sites that are vying for top results for that particular search term.
Step 3: Find terms that do not have too much competition. For instance, if you’re running a science blog, there may be over 200,000 questions a month for the word “science”. However, the competition for that term is so intense that getting a top result for it will be extremely hard. The honest truth, if your site is relatively new, it may even be impossible.
This is because top sites for single-word-queries have thousands of quality links pointing to them. Your site doesn’t. (On a related note: be very careful of participating in link-exchange programs. These can be detrimental if other sites involved in the program are not trustworthy.)
A phrase with fewer searches may have very little competition. There may only be 3,000 queries for “science project ideas”, but with virtually no competition. Optimizing for these terms will be more fruitful than ultra-competitive terms.
Step 4: Finally, ensure the keywords you’ve come up with are present, in the right frequency, in all the pages. Titles and headings are important places for keywords to occur, so focus on these rather than Meta tag optimization. Try preserving phrases exactly as they are. If it’s not possible to do so grammatically, keep them close together.
A good frequency for keyword optimization is 1-2 times per 100 words. Use a text editor to find out word count. Don’t exceed this frequency often, and do not cluster strings of keywords together in meaningless jumbles. Such things affect ranking negatively.
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This entry was posted on Saturday, September 11th, 2010 at 10:41 am and is filed under Keyword Optimization. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.