Initiated as a PR experiment in 2006, social media press release writing is radically changing the world of public relations. Traditionally, companies have used the press report as the main tool to announce important news to the industry and the general public. However, press reports have always been restricted to print media. Lately, the tremendous success of web journalism, blogging and social networking has created a huge sector and audience that is untapped by conventional releases.
Being free of cost, a press release is the best marketing tool