One of the easiest and most effective ways to get media attention is to have a news or press release. A press release is simply a written statement for the media and is used to announce a range of news items: a new product or service, or a strategic partnership with another company, mergers and acquisitions, among others. The following guidelines will help you write an effective press release

1. Format: News release headlines should be catchy to grab a reader’s, that is, a journalist’s attention. It should be brief and informative, a one-line summary of the key message. It can be any recent newsworthy event. The easiest way to write a catchy headline is to extract the most important keywords from your press release and frame them into an attention-grabbing statement. The body of the release should have the vital bits of information, including 5 Ws and the H – who, what, where, when, why, and how. You should do this in the first few lines of the press release. Follow that with supporting background information and details. You can also quote someone important to add credibility and depth to the release. The conclusion should have the name of the foundation or the company that represents the information, contact information, link to your company’s website, address, and phone numbers and contact details of your PR/media department.