There are many ways to salvage the reputation of your business when negative reviews start pouring in. Most businesses are not aware of these methods or they do not have the time to create appropriate strategies for online reputation management. This is the primary reason why experts suggest outsourcing SEO services, to firms who know all about online reputation management.
Branding is integral to any business whether it is a Fortune 500 firm or a small one-person ecommerce store. With the democratization of information, courtesy the internet, businesses today have a level playing field. Small businesses are no longer the overlooked, unable to compete with larger businesses, and left-out-in-the-cold units, they once were.