Press release distribution is an Internet marketing service that is adopted by many industry experts and specialists. It is a powerful tool to increase visibility in the industry. It helps in creating publicity online and builds a brand image. If you wish to create awareness about your product or service, then write a press release regularly. This tool works for both small as well as large business enterprises.
Typically, this concept is about updating stories and news items. However, this does not mean that you come up with fictional articles. The news and stories should be real. Nevertheless, you can choose to publish news or stories relevant to your business. In fact, it is advisable to hire the services of experts who can write well. You can either hire an in-house writer or outsource the service to an expert service provider. There are many benefits of press release distribution.
Internet traffic: This tool helps in attracting traffic to your website, thereby increasing visibility. Whatever the business, a presence on the Internet is necessary. Your prospective customers may click on a link for more information and thus increase the potential for sales.
SEO Benefit: Press releases offer the benefit of search engine optimization (SEO). This is because the press release is featured on the search engine page result as a headline. So, the ranking of your website on the search engine rises. Not only that, the press release is archived for search engines. So, even if someone looks up old news, the search results will display the link to your site.
Increase Back Link: When your press release is on the web, you get the benefit of back links. This means that your link is viewed by many and is followed by other portals, too, that link back to your website. This helps in improving your position on the search result.
Cost-Effective Method: If you compare the cost of other marketing and advertising techniques, then you know the difference in the costs. This powerful publicity tool is very inexpensive and has a high return on investment. For instance, you do not have to invest money in marketing material that may become obsolete. Instead, you can hire the services of a freelance writer and pay him or her per project. This would mean that you do not have to pay a fixed amount every month. You can choose to use press release distribution as much as you want in a month and control the cost involved.
Types of online press releases
There are many types of online press releases, such as html links, video releases, text releases, use of images and text, web tools, and so on. Depending on your business needs, you can choose a press release that is suitable for your business type.
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This entry was posted on Friday, September 10th, 2010 at 10:35 am and is filed under Press release distribution services. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.