Copy writing is the use words to promote a business, a person, an opinion or idea.
What Is Website Copy Writing?
Website copy writing carries out the task of copywriting on the internet. The advent of the internet has changed the way people do business. Today, copy writing for the web is much in demand. Any information that you want is just a click away. All the content that we get from the website is written by people who are specialists in a particular field or business. Hence, it’s a responsible job writing copies for the internet because people take what they read for granted. Giving any wrong or factually incorrect information could be very dangerous and against the ethics of web copy writing.
Writing For The Web
Writing for the website can be challenging, depending on the subject. It has to address the core issue in a very concise manner and at the same time hold the reader’s attention. A good web copywriter has to provide all information in a crisp and interesting way and avoid being lack luster. It is also very important from the business point of view. A reader will stay glued to the website depending on its content. Hence, quality is of paramount importance as far as Web Content Writing is concerned.
Types Of Web Copy Writing
Writing for the web can be classified into two types:
• B2B (Business To Business): B2B writing requires a high level of proficiency because this type of web writing is guided towards an audience who are already into a business. It could be the head of a large organization or a business person. The message has to be subtle so that they agree to enter into a business alliance with you.
• B2C (Business To Consumer): This is the most common type of copy writing you find while browsing through the internet. This also the most tried and tested way of writing. The web copywriter, for this type of copy writing has to be able to hold the reader’s attention and persuade him or her into buying the product the website deals with. It requires mastery in words and in-depth knowledge of human psychology.
There is another type of web copy writing called SEO copy writing. This type of copy writing needs keywords rich content so that maximum traffic is generated through a search engine towards the site. It aspires to help a website achieve a high ranking in the search engines.
In summary, website copy writing is a highly responsible and demanding job which can garner huge business for a site when executed properly.
Get in touch with us for a free no obligation quote or call us on 91-1202471500
This entry was posted on Monday, September 20th, 2010 at 10:30 am and is filed under SEO Copywritting Services. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.