Since the onset of search engines, we all have seen some self styled and some real SEO gurus delving in great details about the subject of optimum keyword usage on WebPages. Being a leading web content writing company, we also get requests from numerous clients who want our opinion on what should be ideal keyword density for web content pages and articles. We also agree and believe that keyword optimization is an important factor not only for web content writing but also in the overall search engine maze. So, let us think aloud on what should be the right formula of optimal keyword density.

First let’s see what the SEO gurus do and suggest. As an SEO content provider, we have dealt with many clients including some well known SEO experts. We have seen that some gurus suggest a very peculiar format of using main keyword phrase at particular places in the article, secondary keyword phrase at a particular spot and then using lots of related keywords all over article body. Other school of thought prefers one main rather long tail keyword phrase being repeated at frequent intervals all over the article in a set or identifiable pattern. Some gurus have even gone to the extent of deriving complex mathematical formula for optimum keyword usage.

Keyword Spamming Pays – Not Really

Then there are some experts who suggest and use what we consider as blatant keyword spamming. They prefer using the keyword phrase as much as 12-15 times in a 400 word content page. Well, it sounds ridiculous and rightly so. We always feared that pages or sites like these will be de-indexed or penalized for trying to spam search engines and eventually we will lose clients. But, the logic behind search engine algorithms completely defies any such thinking. To our astonishment and contrary to our fears, we have seen many keyword stuffed content pages with this kind of keyword usage rank right on the top of search results in very competitive niches.

However, let us not get any encouragement from this strange behavior because we know it quite well that all major search engines consider a host of complex factors to decide their search engine rankings and what seems like a disastrous on-page keyword optimization effort could be paying dividends because of a number of other unseen or off-page reasons. So, we might start following a seemingly successful but wrong practice without completely understanding the real reasons behind its success. Moreover, you never know how long this success will last as Google and other search engines change their algorithms very frequently.

Does A Formula Really Exist

Not just the gurus, the finesse of using the right keywords in right places on website pages and directory articles is much in demand by the clients as well. During our six-year stint with SEO content writing specializing in keyword enriched articles, we have had experience with numerous clients who would swear by their preferred keyword usage pattern. Some are so much in awe of a particular SEO guru or keyword formula that they specifically define the exact number of keywords to be used at exact places and even a minor deviation from their suggested rules calls for immediate disqualification of our hard work. Figure this – A three-word key phrase for example, hot cross buns should be used five times in the body of an article of about 500 words. Now using this phrase five times is okay as per their guidelines.  However, using it four times or six times is bad and calls for disqualification. We believe in the maxim that client is always right. But is this the right way to go. We would say, no its not right, its wrong. This is wrong not just for us as a web content provider, but more importantly, it is wrong for the overall long term interest of the client.

Patterns Are Easy To Identify

Yes, you have read it right. Using such easily identifiable patterns is going to be dangerous. We believe that we are in business because of our clients and their long term interest is always what we have to be careful about. If we write good content pages that bring our clients good rankings, good traffic and great conversions, we are doing our bit to help them excel in their business. It in effect means that our business will automatically grow. However, from the above example, even a school going kid will be smart enough to identify a pattern, and we are here dealing with search engines with complex algorithms and best brains working continuously to detect such patterns.  Imagine what will happen to sites with the same keyword usage, same word count for each page and a very obvious similar content structure.

What Is The Solution

We have discussed this issue time and again with our clients, friends and my partner, who keeps a close watch on search engine behavior. The crux of all the discussion always has been that what is normal and logical is correct. This rule applies to almost everything in our day to day lives and this applies to search engine optimization as well.  With search engines striving really hard to come as close to human thinking as they possibly can, and with growing buzz around LSI (Latent Semantic Indexing) based search results, we are not far from seeing a quantum shift in SERPs (Search Engine Result Pages) with natural user friendly WebPages being given more prominence and rank over the Made For Search Engine web content pages.

We see the big question mark on your face. Are we are trying to suggest that keyword focus is redundant. No way. We are not trying to suggest that keyword focus is useless. We are simply trying to say that an obsession for using the keywords in a particular density or format is not going to fetch long term results.

That being said, if you have set your eyes on short term AdSense or affiliate gains in particular profitable niche markets, there is no harm in experimenting with these formulas. If you are a long haul player we sincerely recommend that you should try to have content rich pages that are natural and those that provide a good user experience. This might sound a bit old fashioned and clichéd, but this definitely is the recipe to internet success in the end.

As for keyword optimization for the website content pages and articles that we are allowed to write on our own, we have combined the SEO guidelines of 2-3 SEO gurus that we respect such as, Ken Evoy, James Martell and Christopher Knight. Based on their guidelines clubbed with our six-year SEO writing experience, we use the main keyword phrase in the article title, once in the first paragraph of the article body, preferably in the first few characters,  in the last paragraph and 2-4 more times in the article body, but with no set pattern. We also use secondary keyword phrases and related words sprinkled evenly but naturally all over the article body, of course, in moderation to provide spider feed for as many keywords as possible but without making it look spammy.

We prefer writing freely without being too conscious about keyword usage but at the same time, being careful using the right keywords. Being natural but mindful about keywords usage we believe is the best mantra of the right keyword density and overall SEO success.

The headline has always been one of the most important parts of writing an article. Prior to the internet, when articles were only a part of magazines and newspapers, it was the headline that would often make or break an article. A great article with a bad headline would often go unnoticed. On the other hand, a bad article with a good headline would always catch the reader’s eye. This scenario has basically stayed the same in the world of virtual reality. However, the rules have been modified tweaked a bit here and the headline has become more important than ever.

The Art Of Seduction

The art of crafting a good headline is a little bit like the art of seduction. The writer needs to haveforge a line that will draw readers in, piquing their interest and making them want to read on. But this isn’t as easy as it might seem. For one thing, the average reader’s attention span isn’t very long. If they are leafing through a magazine or newspaper, chances are that they aren’t devoting more than a split-second to each headline. This time span has lessened considerably on the internet. A busy net surfer often has a number of different open windows open and is scanning each page with a practiced eye.- tThis means that in many cases, they won’t even look at areas that don’t pull at their interest them. Statistics have shown that while 8-10 people might read your headline, only about 2 of them will read the rest of the article.

So with these kinds of odds stacked against the writer, how do you write a headline that is compelling enough to hook draw the reader in? How can you catch the attention of the net surfer who hops from page to page rapidly? The best way to tackle this issue is with a mixture of common sense and some helpful hints.

Let’s take a look at the common sense aspect first. Always put yourself in the reader’s place of the reader- this is something a lot of writers forget to do. Would you stop to read a headline that is long and filled with complicated words? Chances are that your readers won’t either. A good, compelling headline should be short and to the point. Having Using something that rhymes or is mildly alliterative is always a good idea, since these tend to stick in the reader’s mind as well.

Tricks Of The Trade

Most of the hints or tricks of writing a good headline are based ion really knowing what your reader is after. This is why some headlines work like a charm and others don’t. For instance, headlines that mention secrets, hints or tips are always a reader favourite. This is because those extra tips and hints are exactly what we look for whenile doing anything,- from cleaning a computer keyboard to finding a good health drink.  Mentioning lists in your headline too is also a good option- phrases like ‘top 5′, ‘ten best’ or ‘7 most effective’ immediately draw the readers like a magnet. On one level, listing establishes a sense of confidence in the reader- they feel that the writer is knowledgeable about what they areis writing about. Secondly, listing gives assures the reader the assurance that the article will get rightbe to the point.

When tapping into what the readers are looking for, there are some general tips that you can always keep in mind. People like to read about methods- whether it’s a way to keep vegetables fresh or wax your car, offering a method in your headline never fails. Ask difficult questions- headlines that openly ask if people are looking for ways to get rid of stretch marks or unwanted house guests always work. They immediately tap into a need, which is one of the most effective hooks.

One of the biggest issues that has emerged on the internet in connection with writing headlines is keywords. Some writers feel that you need to have keywords in the headline so that your article will beis picked up by the search engines. Others feel that human readability is more important. The truth is that both are important- your headline should include keywords but in a way that a reader can relate to. Having a keyword-enriched headline might get you picked up by the search engines but if a person doesn’t understand it, chances are that they wouldn’t bother with your article.

It’s always a good idea to shortlist a few headlines, then ask yourself these following questions about them. Does it convey what the article is all about? Does it stand out? Does it hold your attention or make you shrug and say ’so what’? Remember that your headline should be like a good shop window display- it should engage the attention of the reader and entice them into stepping inside.