Author Archives: creativelipi

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How to Optimize Your Website for Qualified Leads

There is a massive change in the techniques to attract customers to your websites. Companies must explore ways to earn the attention of prospects as consumers are choosier with easy access to a variety of options because of the internet.

You cannot just sit back by creating a web presence for your company for potential customers to visit your website and buy your products. The emergence of lead generation techniques underlines the importance of earning the attention of prospects.  

A brief understanding of the lead generation

An individual becomes a lead after showing interest in your services or products.

Generating leads is any marketer’s number one priority across all industry business verticals. Your online business has no relevance in the absence of quality leads. Cold calling is an obsolete strategy to capture leads, as your prospects perceive these as spam calls and are likely to block you. It’s detrimental to your business reputation.

Suppose you take part in a survey about ways to reduce weight. A couple of days later, you receive a communication from the company behind the survey informing you about their weight management services. It is a less disturbing approach of engaging customers than traditional cold calls and other methods.

The primary aim of lead generation is to drive prospects to your website by using SEO and other strategies. Businesses should implement strategies to enhance the prospect’s interest in their services and products and qualify them for conversion to buyers.

Importance of SEO for lead generation

Modern consumers are unwilling to respond to intrusive ads and marketing messages because of the exponential rise in these marketing activities. Development and nurturing of leads is the best approach to increasing sales.

 Organic lead generation strategies like Search Engine Optimization (SEO) help companies identify the right prospects and gain insights into their online behavior.

 You can design campaigns and get helpful information to facilitate better conversion rates. SEO also enables you to earn relevant leads by reducing your efforts and time engaging with individuals that are not likely to buy your product or service.  

You can enhance your lead generation strategies by proper implementation of SEO. Attracting qualified leads is crucial for increasing conversions. Search Engine Optimization improves the search potential of your website across your target customers and boosts your lead generation.

Blogging – A Promising SEO tactic for lead generation

Building a lively blog and sharing optimized blog articles helps enrich your website. The blog posts can encourage readers to hit CTAs, increasing the probability of conversions. You can leverage the blog to direct visitors to content like product videos, webinars, and YouTube videos about customer experiences.

Encourage the reader to share personal information to gain access to informative content on the blog. You can also ask the reader to sign up for a newsletter to get relevant information in response. These are vital aspects of lead generation.

Embedding the most significant keywords across your blog articles will enhance the SEO and boost the rankings of your website. You will make your blog earn more leads by publishing the content regularly. Regular and fresh content sharing can enhance the lead generation potential of your website.  

Adopting the best practices of blog writing helps improve your website’s traffic. Interlinking the blog posts with other relevant sections or articles on the website helps boost page views. Avoid cramming the information into your blogs. Use appropriate formatting guidelines to improve the readability of the blog posts.

Live Chat – an engaging lead generation resource

Live Chat is a major lead generation tool as it assures the highest level of user satisfaction. In one survey, 73 percent of users preferred live chat over email and phone. Live Chat is a software solution and an efficient lead generation source.

Live Chat enables prospects to get instant clarifications to their queries and prevents visitors from leaving your websites without engaging. Handling their queries on the spot boosts lead generation. Technological advances enable chatbots to capture leads and assign them to your sales team.

Focus on website speed to gain higher rankings

Your prospective customers and leads are more likely to visit and stay on the website if it loads fast. They may abandon your website even if there is a few seconds’ delay. Higher page loading speeds also improve your website’s rankings.

Selecting a web host with a reputation for negligible downtime and the ability to boost website speeds by using CDNs is crucial. Optimizing your website across all devices like tabs, mobiles, and laptops improves the user experience.

 Periodic website maintenance, with removing spam comments and fixing the broken links, boosts your site’s reputation with Google. All these SEO initiatives focus on attracting quality leads to your website for faster conversions.

Explore the lead generation power of landing pages

You may create several landing pages to boost lead generation as a report confirms that a business can multiply leads by adding more landing pages. Landing pages are your assets for converting visitors into leads. These have an independent existence, though they are part of your website. One can directly land on these pages by clicking an ad or links.   

You can encourage visitors to visit a landing page and share information by offering some incentive, like a free e-book or free quote. This information is crucial for lead generation. We know these types of landing pages as lead generation landing pages.

Leveraging e-mail automation tools

E-mail automation is an excellent tool that works hand-in-hand with the landing pages. It sends a brief welcome email to the visitor who shares their email address on your landing page. It is a remarkably cost-effective strategy promising excellent ROI.

You must include a ‘Call to Action’ to take the conversion process forward. Email marketing is a remarkably effective lead generation tool. It takes the new leads to the nurturing stage for the onward journey towards a qualified lead.  

In conclusion

Having a great website is just the beginning. One must explore ways to leverage the fascinating power of Search Engine Optimization and lead generation strategies for driving leads to the website. Powerful tools like Live Chat, E-mail marketing, landing pages, and blogs boost lead generation and improve conversions.

Trust us to drive leads to your website with our vast experience in creating effective lead generation strategies. We assure innovative digital marketing strategies to optimize your websites for higher page rankings to enable your leads to find you in the infinite expanse of the World Wide Web.  

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Contextual Marketing – Your Key to Reach Consumers at the Right Time and Right Place

Do you recollect the last advertisement that made an impact? You may recall that the marketing message applied to what you were looking for. It also appeared at the right time on the right platform.

You are bound to ignore an ad for a cosmetic if you are searching for a sports accessory.

Many examples of great content failing to make the desired impact prove the importance of context over content.

In digital marketing, one must understand the significance of reaching the right prospects, at the right time, and on the right platform.

The context is crucial because of the myriad of online advertising channels and diverse target audiences. In today’s exploding digital marketing landscape, the context is sovereign if the content is king. In the absence of context, digital content is useless.

Growing consumer distrust in social media platforms

Selection of the right social media channel is crucial for advertising the brands. Sadly, there is a growing aversion among consumers toward social media ads.

How many times did you choose the option of skipping the ad while accessing a favorite YouTube video? Do you often neglect Google ads that appear on top of search pages? A majority of individuals will answer in the affirmative to these questions.

There is an alarming drop in the percentage of consumers who trust social media. Fewer than two out of ten social media users rely on social media ads.

The following are some critical reasons for the decline in the consumers’ trust in ads appearing on social media channels.

  • Improper placement of ads in the content 
  • Ads that hamper user experience 
  • Ads that do not match the user’s interest 

Understanding the context in a digital advertising environment

Online marketing campaigns can leverage multiple tools and channels to target customers with engaging content to improve brand visibility.

The ultimate aim of these strategies is to establish a connection with prospects enabling conversions.

Online marketers need to respect the privacy of target audiences and adopt the concept of contextual marketing to find and reach consumers at the right time and in a proper place. You can achieve higher conversion rates by aiming for contextual marketing.

Distributing the digital content in the right language, platform, and time makes your content more relevant, resulting in better ROI.

Context is rendering a personal touch on your marketing initiatives to engage the customer. It enables you to deliver the content your customer needs to consume rather than ignore.

Knowing about the likes and dislikes of consumers, their favorite social media channels, and buying behavior helps you contextualize the content for better ROI.

Contextual marketing boosts conversions

Understanding the buyer’s profile and needs helps you craft personalized content. Such content will be much more effective than generic content that may not be relevant.

Sharing your product profile with prospects who need deeper insights about your product will likely move them to the bottom of the sales funnel. Delivering content that offers a solution to the pain points helps you grab the attention of audiences.

Reputed digital marketing agencies adopt marketing automation solutions to track user activities, such as:

  • Browsing history ( web pages or articles)
  • Sharing history
  • Writing reviews
  • Comments
  • Likes
  • Clicks 

Serving personalized content to consumers is the hallmark of contextual marketing. It convinces your prospects that you are genuinely interested in their problems and are there with a solution.

It builds a strong foundation for conversion as the consumer slowly develops trust in your offerings.

How can contextual marketing help

The changing marketing paradigm shifts the focus away from a product to the customer’s needs and pain points. Customers are looking for solutions to deliver the ‘perceived user value’.

Evolving technologies are mitigating the attention span and staying power of consumers. They are quick to abandon a marketing message if it is irrelevant. The constant bombarding of advertising messages makes consumers search for relevant and helpful content.

Contextualization of promotional content aims at serving content specific to the consumers’ requirements. Such content creates meaningful and effective communication that helps consumers make informed buying decisions.

Let us look at the key benefits of contextualized marketing:

  • Improves quality of traffic – Behavioural targeting helps you usher prospects that are keen to consider your solutions to meet their expectations. Choosing specific demography and customer profile is helpful in engaging prospects when they are in the right frame of mind to purchase your product. Contextualization enhances brand recall and establishes brand awareness.
  • Boosts shopping experience and engagement – Contextual approach boosts the effectiveness of your marketing campaign. It helps you attend to customers in a more personal way. The customer perceives your marketing message to differ from one-size-fits-all advertisements. The personalization of content through contextualization enriches customer experience and engagement.
  • Non-interruptive content – Consumers are looking for a disruption-free browsing experience, especially when looking for a product or a solution to fulfill their needs. A person searching for refrigerator repair services is more likely to click an ad that promises a handsome discount on a new refrigerator.
  • Greater ROI – Every marketing campaign aims to generate more sales revenues. Contextual advertising ensures targeting the right prospects. Mass advertising efforts do not guarantee an impact despite being expensive. Focusing your marketing budget to engage prospects in the right context improves conversion rates and generates more sales revenues.

The final word

You may endanger your marketing efforts if the content reaches irrelevant audiences at an inappropriate time and platform.

Embracing context across your ad campaigns and other marketing initiatives will put your message in front of the intended prospects for greater engagement and ROI.

Using trusted platforms further enhances the credibility of your marketing messages. News sites offer an excellent option if you want to provide a cookie-less experience to users. Placement of your message in front of a relevant news article boosts the trustworthiness of your brand.

Adopting a contextual marketing approach is the answer to staying ahead of your competition by ushering the pre-sold prospects to your site. Make context your priority while designing marketing strategies in 2022 and beyond. You are in the right place if you wish to make your brand instantly visible to your audiences. We can help you create compelling content and use the right context to deliver it to the right prospects.

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How to Add Your Business to Google Maps?

Google dominates the search engine industry with a 92% market share (StatCounter GlobalStats, April 2022 data). So, for your business to appear on the Google search results, it is also important that details such as an address and map location are available. This will help your customers reach your business more easily. In fact, a consumer survey conducted by Brandify found that 77% of respondents use Google maps to find “near me” business information.

Why is Google Maps Important for Businesses?

The Google Maps platform has become a powerful marketing tool, especially with its recent updates. Let’s check some of the most important reasons why Google Maps are so important for businesses.

1. In 2020’s update of Google maps, it added an “Explore tab” to easily search nearby businesses. The map of businesses provides an array of information about your business such as:

  • Ratings and reviews
  • Photos
  • Updates
  • Website link
  • Click to call button
  • Click for directions

2. Google maps provide your company’s phone number through which customers can contact you with just one tap.

3. In its 2021 updates, Google maps provide added features like “nearby shops, busy hours” etc. This makes your customers learn more about your business and encourages them to visit your store.

4. Nowadays, Google maps offer a visual representation of your business through images and photos. Your customers can even add images to your business site to make it more enriching to other people.

5. Google maps offer star ratings, written reviews, and submitted images to your customers that help other people to know more about your service.

Now, you may have this question, “How to add my business to Google maps?” It is very simple and easy to do. So, what you’ve to do is follow a few necessary steps. There are three options described below and you can choose any one of them to complete adding your business to Google maps.

Adding your Business via Google Maps

  • Check if you are already listed:

Search for your business on Google maps. If it shows up, then your business is already listed. If not then you will see a prompt to add a missing place.

  • Click the prompt “Add a place” that shows up in the search result to add your business:

Provide your business name, address, and category

  • Categorization:

In the category box, you’ll see a drop-down box with common categories. Otherwise, you can search for your desired category. Categories help your business to show up to the targeted customers (e.g: “Real estate”).

  • Once you are listed, claim your Google listing:

Claiming your listing is important as it helps you to rank for searches relevant to your business. In addition, anyone can add your business. So, before anyone else does, you should add and update your information to have ownership over your listing.

Click on “Claim this business” after you have added your business as a place.

  • After filling in all your information, Google will physically send you a postcard to verify your business’s address. This postcard will contain a verification PIN, which you have to input online to complete the verification. Make sure to do this within 30-days, after which the PIN expires.
  • Note that verification by phone or email is only available for service-area businesses.
  • After verification, review your information and make the necessary changes if any.

1. Add your business to Google maps by GMB

You can open a Google My Business (GMB) account and add your business to Google maps. This ensures that your customers get all your information such as the address, phone number, operating hours, and everything in one convenient place. When you update any information on GMB, it automatically gets updated on Google maps.

  • If you do not have a Google account, first make one at google.com.
  • In the search bar, you’ve to enter your business name and address to check if your business is already on Google maps.
  • If your business is not yet listed, you’ve to click “Add your business”. Click the category your business falls in (e.g: “bakery”). Then you are required to fill in the details of your business’s location such as an address, phone number, and others.
  • If your service provides delivery of goods, then you can check the box “I deliver goods and services to my customers at their location.” Then cautiously fill out the areas served by entering city names or ZIP codes.

2. Verification Process

Click on “Continue” to confirm that you are the legitimate owner or authorized employee of the business.

Click “Call me now” or “Verify by mail” to complete the due process. Google will send you a verification code over the phone or through email. Enter the code on your Google My Business dashboard within 30-days to complete the verification process.

Through Bing Places

This is a bonus step for you to increase your visibility if your target customers are likely to use Bing.

On signing up in Bing, you will get the option to import your already created business on Google My Business (GMB). You can certainly edit your information after importing.

The best part about it is that if you make any changes in GMB, it will automatically reflect in Bing by syncing them. You can choose syncing intervals according to your choice: Weekly, Biweekly, and Monthly.

Click “Allow” to navigate to the next page where you can choose the locations you can serve on Bing maps.

Lastly, verify your details and get started to take advantage of Bing as well.

Final Words

After you have finished adding your business to Google maps, you can work on getting a rank on the platform. You can top the Google search with the help of SEO and content marketing.

If you have a business of your own and are facing any issues with any of the above-mentioned steps, you may contact us. We can help you reach your targeted customers by using Google maps.

Social Media Content

9 Expert Tips on Crafting Engaging Social Media Content

Social media currently has around 3.96 billion users worldwide, with a 4.8% increase from last year. As more people are diving themselves into social media and spending almost 2 hours 24 minutes a day on social media, as a content strategist or a creator, it must be your constant struggle to create nothing but the best always.

Are you struggling to engage the audience with your social media content? Have you given a lot of effort to creating content but didn’t get the engagement you planned to get?

Here are some expert tips to simply keep your audience nailed to your content. Sounding clichéd? But we mean it for sure, as these tips can make your audience see and engage.

1. Keep it Short

Short and crisp content is the key when posting on social media. A user spends hardly 3-5 seconds on a post if it is not engaging. That’s why it is crucial to be able to express yourself concisely. This is one of the keys to success in creating social media content.

2. Create Info-based Graphics

As per research, people remember visuals 65% more than a bland text. So, try creating infographics. Moreover, as per research, 45% of marketers already use infographics. However, another 38% plan to use them for the first time in 2022.

When creating graphics:

  • Showcase the main points of your content
  • Make your content shareable.
  • Use tools like Photoshop or Illustrator if you have a knack for graphics. Otherwise, you can try Canva or Piktochart to get quality graphics, even if you are not a pro.

3. Be a Storyteller

People love stories. You can tell your user how good your brand is. Suppose you can create a relatable story and also include their conflict. In that case, you can beat your peers easily. If you can convey how your product can offer solutions to your target audiences’ problems, that will be the best approach. Your audience can easily relate to your content and will engage with your content instantly. This can be done through videos easily. Otherwise, you can link your blogs too.

4. Keep it Relevant

Customers love relevant content. It can be sad, angering, realistic, or even humorous. In addition, you can try out memes as they easily draw attention to things that the audience is frustrated about.

Points to follow are:

  • Speak about customer’s pain points
  • Follow trends
  • Share a personal experience or challenge
  • Touch their emotions

Research your competitors and get an idea of what works for them. But always try to produce something unique in its concept.

5. Utilize User-Generated Content

If you are not getting any fresh ideas, allow your customers to generate content on your behalf. For example, create a contest, write an engaging campaign or create a social media challenge. They can do wonders for your business as they are highly interesting.

Recently Apple’s Shot on an iPhone campaign challenged customers to click photos with an iPhone 13 or iPhone 13 Max using the macro function, and they created some hashtags. It created a roar on social media as entries kept coming even after closing dates.

6. Customer Testimonials

Testimonials or reviews can help your business a lot. They can be extremely engaging content for social media. Reviews and testimonials can greatly impact the brand’s reputation.

It’s interesting to note that 67% of customers make their buying decisions after reading customer reviews or testimonials. So, this can be a great tactic. Use good graphics or short videos to draw the attention of your target audience towards these reviews or testimonials.

7. Create Beautiful Graphics

Do you know that our brain can process images and videos 60,000 times faster than any particular text? So, when planning your social media content, team it up with some beautiful branded graphics.

8. Use Hashtags Well

Too many or too few is something that doesn’t work here. Use relevant hashtags. You can also create a brand or unique hashtags and can popularize them. Do extensive research and choose low and high competition for optimized reach.

9. Repurpose Existing Content

This is a great way to bring back the audience to your website. You can share blogs on your social media. At times, you can re-share them with some catchy lines. You can take blog quotes and make the graphics. Also, audio clips or podcasts of the same can be tried.

You can also use quotes from influencers in your blog or social media content. Also, you can credit them for the quotes you are using by mentioning them. Then, tag them on social media and also link to your content for better reach.

Follow these expert tips to create social media content that is genuinely engaging to your audience. Are you not sure where to get started? Then, get in touch with us. We can help you craft engaging social media content to get more traffic and customers.

How To Write Epic Product Descriptions That Sells (2)

How To Write Epic Product Descriptions That Sells

A flawless website with great images contributes to your sales but only partially. On the other hand, a well-written product description can grab the attention of your traffic and move them through your sales funnel to become your customers. For an E-commerce business, having epic product descriptions is vital for completing the sale.

What is a Product Description?

A product description is a copy that describes the features and benefits to a customer. A product description’s purpose is to compel traffic on the product page to make the final decision to buy your products and become your customer.

A good or bad product description will have a huge impact on the customer’s decision to buy or not to buy your product.

Why can Product Description Make or Break You?

Realistically you need a functional online store, decent products, and customer traffic. A product description is your final sales pitch which makes a difference between a visitor becoming your customer or clicking away.

By mastering the art of writing product descriptions:

  • You get more digital traffic: Search Engine Optimization (SEO) plays a crucial role in bringing you more traffic. You should have the best-written product description with the right keywords to utilize SEO. This can convince your target audience to stay on your product page and make the sales decision instead of bouncing back to your competitor’s product page.
  • You close that sale: A great product description will provide enough information your audience needs to persuade themselves to hit the ‘add-to-cart’ or the ‘buy’ button.

The top three factors considered by Google when determining search rankings are:

  • Description Length
  • Price
  • Images

So, here are the three essential aspects that you should keep in mind to make your eCommerce product page rank high on SERP (Search Engine Results Page).

Write Unique Product Descriptions: Nowadays, people are bombarded with thousands of advertisements and marketing messages daily. To have any effect on them, your product description must stand out from the crowd.

Characteristics for a good product description:

  • Well written
  • Interesting to read
  • It should not be too long
  • Must be helpful to the reader
  • It gives the reader a reason to buy your product
  • Must address your target audience’s concerns and needs.

An average eCommerce product description is about 200 words long. It is not a good practice to save a super long description to avoid losing customers’ interest. Keeping the description concise is the best choice.

The product’s price is one of the most critical factors for driving sales. Hence you must make sure your product price is clearly visible in your product description. Placing the price toward the beginning of the product description is the best choice as many people don’t read the entire post.

Shipping costs and delivery dates should also be included next to the price in the description. This will give customers an idea of how much they are going to pay. It will also give you an idea of how long they will have to wait to get the product in hand after ordering from you.

Another essential factor in driving sales is product images. If possible, include more than one image per product with different angles and ensure they’re high-definition with a professional look and style.

According to Unbounce, several words and phrases that you should not use in your product description are:

  • Market-leading
  • Breakthrough
  • Innovative
  • Stunning
  • Ultimate, etc.

As these words aren’t an accurate description of your product, using them won’t make your brand stand out instead, it can backfire, making your brand a liar.

7 Essential Tips for Writing Product Description

7 Essential Tips for Writing Product Description

1. Write a Product Description of your Own

Don’t use the manufacturer’s copy. Write the description of your product. This will help you avoid getting penalized by Google for duplicate or thin content.

2. Honest and Transparent Information

You should write honest information about the product. Otherwise, your brand may get tagged as deceptive, and you may end up losing all your customers. Being honest doesn’t mean mentioning all the flaws. It would be best to highlight the benefits the user will get from your products. For example, if the feature of your product is its selling point, then put emphasis on its benefits to the customers and features.

3. Make it Scannable

Using short sentences with bulleted listings allows your customers to receive the information quickly.

4. Know your Target Audience

Knowing your audience will help you write and use targeted product descriptions and images. Some questions that can help you to understand your audience are:

  • Who is going to buy my product?
  • What features would they be most excited about?
  • Which problems or main points will it solve?
  • How could it improve their lives?
  • What makes it better than similar products?
  • What is the information that your audience will be interested in?
  • Why should the audience buy your product?

5. Mention your Product’s Key Attributes

Mention all key information of the product without missing any. Otherwise, it can lead to a bad experience for the customer. Enlisting all essential information regarding the product can remove any ambiguity and confusion. Every product has different attributes. However, some of the key features are:

  • Materials: You have to mention the materials the product contains. Letting your customers know the materials from which your product is made helps build trust. It also clears any misunderstanding the customer may have about the quality of the product.
  • Size of the Product: Images can be quite deceptive when it comes to the size of your product. Hence it would be best always to mention the dimensions and measurements of your products.
  • Care Instructions: It helps build the product’s reputation and earn the customers. This is because it lets the customers feel that they are cared for.

6. Tell a Story

Evoking emotion through storytelling can keep your audience glued to your product. This increases the chance of a successful sale. An example of storytelling to increase sales and brand value is the Nike brand. The main sale pitch for the Nike shoes was never really about the shoes. Nike always focused on empowering people to achieve greatness. That’s why their slogan says, “Just Do It.”

7. Split-Test it and Spell-check it

Always proofread and split-test your product descriptions. Testing different lengths, words, formats, typos, etc., can help you optimize your product page. This will also improve your conversion rates, thereby helping you get more customers.

Product description will not push the sale of the product onto the user/customer. Instead, it will highlight how it benefits the prospective customers.

If you are not sure where to start, you can get in touch with us, and we can help you write conversion-centric product descriptions for you.

Legal Content Marketing

5 Reasons Law Firms Need Specialized Content Marketing

New technologies, COVID-19, and constantly changing consumer habits have changed the legal industry for good.

Some long-overdue changes are taking place now.

Services that are moving 100% online include:

  • Discovery
  • Client calls
  • Traditional person-to-person services

Law firms realize that high online visibility is essential in today’s world. However, not all of them understand that content plays a vital role in making them visible to the world.

Most popular legal content marketing strategies include:

  • Video
  • Blogging
  • Webinars, and
  • Other kinds of content that help your law firm get more visibility

Suppose you are the owner of a law firm. In that case, specialized legal content marketing should be a very important part of your marketing strategy.

Why Should You Choose Content Marketing?

Content marketing

By using content marketing, you can 10x your firm’s growth. The content published by you or your digital marketing company:

  • Becomes the face of your law firm.
  • Confirms your expertise in different genres or specialized verticals of the legal industry.
  • Acts as the perfect ice-breaker for you and your potential client.

There is a wide range of reasons why you should use legal content marketing:

  • Lower Cost: Compared to traditional marketing, content marketing is 62% less expensive. This has made around 28% of the marketers lower their overall spending on advertising. They are now allocating more funds to content marketing. 
  • More Lead Generation: It generates three times more leads than conventional marketing.
  • Higher Conversion: A survey has found that companies have generated six times more conversions by implementing content marketing strategies.

Therefore, you can generate more online traffic and qualified leads by spending less on marketing.

Top 5 Reasons Law Firms Need Specialized Legal Content Marketing

Content Strategy

1. Legal Content Marketing Helps in Search Engine Optimisation (SEO)

When you write content regarding the legal industry, your prospective clients know about your firm. It also tells the search engines (such as Google, Bing, and others) about your law firm and how much you know about it.

Your content lets the search engine know about:

  • The offerings of your law firm
  • Location of the company
  • Persons involved with the firm and industry
  • The persons who will benefit from your firm’s services, etc.

Content marketing helps your website or webpage rank high on the Search Engine Results Page (SERP) of a keyword or multiple keywords. These keywords are the terms with which users (or your potential clients) look for legal services in a search engine (say, Google).

2. Content Marketing Helps You Get More Backlinks for Your Website

When you write authentic and high-quality legal content, other websites refer to your website or content with backlinks. However, other sites in your domain usually refer back to you only if they consider your site authoritative.

When your site or webpage gets a backlink, it strongly signals to Google that your website provides valuable information. Backlinks also help your website get referral traffic through these backlinks.

3. Content Marketing Helps You Get More Social Shares and Traffic

Legal firms can enhance their appeal among their target audience by creating content that is:

  • Creative
  • Answer FAQs
  • Written on interesting topics
  • Answer What, Why, and How

Many marketers believe that some content types invoke social sharing. In this way, it helps your content reach a wider audience without making an extra effort.

Some of the content types that have a high probability of sharing include:

  • Video content
  • Infographics
  • Adding social proof (such as testimonials and customer reviews) to content, and many more

You can use these aspects to make others share your content on social media and, in turn, increase your website’s traffic.

4. It Helps you Convert Traffic to Leads

You can easily convert your users or traffic into your law firm’s business leads and clients. Conversion Rate Optimization (CRO) is the answer. In addition, you can optimize the content of your website or tweak the content marketing campaigns to optimize your content.

Subscribers, cases, and leads can be increased by following some of these aspects:

  • Add compelling CTA (Call-To-Action), including “Click Here,” Subscribe Here, Buy Now, Contact Us, and others.
  • Speed optimization of a website
  • Customization
  • Navigation
  • Contact Forms and many more

These are some of the ways how you can personalize your content and increase on-site conversion of your website.

5. Increase in Authority and Reach of your Website

You can increase your law firm’s reach as well as authority by including:

  • Client reviews
  • Referrals
  • Networking
  • Guest speaking

Your authority in a domain increases when you publish informative content, which helps your prospective clients get authentic content and support. Once your traffic realizes your authority in the legal profession, your target audience will automatically approach you for your services.

Final Words

You’ve to be extra cautious while creating your content marketing campaign. If you are making an advert copy, you should set reasonable expectations. Unrealistic claims should be avoided. When it comes to user information, you’ve got to remain discretionary. You should convey your message by meeting strict ethical and legal standards.

BLOG

Powerful Blog Content For SEO Drives More Traffic

As of today, Google has indexed approximately 50 billion web pages. This certainly is a huge number.

Companies and entrepreneurs desirous of maximizing their usage of the internet find this number intimidating.

In this era of digital marketing, enterprises aim at extended sales cycles and long-term relationships with their customers.

“We want our web page visitors to feel we are experts in our subject and they must trust what they see and read”, says a budding entrepreneur keen on making it big in the online retail business.

A blog is a wonderful tool and SEO strategy to enable a business to build their brands and prop up traffic.

Here is where blog content for SEO comes into the picture.

If you regularly update your blog, you make it active and live on the internet – a facet that’s vital to uplift the rankings of your page.

In simple words, search engines love websites that are frequently updated with high-quality content.

A fresh blog creates more opportunities for the webmaster to highlight keywords. This is not surprising, because keywords are high on the algorithmic chart for SEO and ranking purposes.

Keywords are fuels that pump energy into blogs.

Even if you are not keen to hire a professional web content writer, you must keep in mind the following while writing blog content for SEO.

Energize old content with long-tail keywords

For those who are not familiar, long-tail keywords are three to four keyword phrases that are exclusive to the content in the blog.

Seasoned writers have now realized that most customers use a very specific phrase while searching for a product on the internet. Therefore, a multiple-word keyword phrase is far more likely to rank well than a generic keyword.

A recent study has already revealed that long-tail keywords with three or more words have resulted in better conversion of visitors into buyers.

Add punch to your headline

This is a very important aspect while writing blog content for SEO.

Any headline is made up of words, so it is vital it must make use of the right words.

They say of the 70-80% of people that read your headline and only 15-20% read the rest of the post.

By crafting a magnetic and powerful headline, you will vastly increase the number of people that will go through your blog content in its entirety.

A successful blog content writer for SEO says that a writer must spend as much time it takes to write a piece of compelling content as on the headline.

It must answer readers’ questions

A blog is written with intent. The crux of online marketing is matching users’ intent with what is written in the content. And keywords must strongly point out what users actually want.

You must keep in mind that Google is not the only search engine that makes use of keywords in its ranking algorithm. Others like Bing and Yahoo do so too.

Content Curation

Creating Content That Gets You Higher Conversions In Today’s Challenging Times

There is a lot of talk going on around the phenomenon we all know as ‘Content’ which is the most effective mode used by marketers to target their audience. The challenge here is that this audience is a moving target and has always been slippery even before web marketing evolved. Today, it’s a bigger challenge to get hold of the audience because they have endless options. Your error could be a couple of seconds longer taken by your site to load or something you said in the tag content that does not reflect on the landing page and so on. 

Most if not all the people who notice it, will conclude that the website is not reliable and slip out as fast as they came in. That’s a waste of time, effort, and money not to speak of credibility. The people who landed on your webpage and left in a hurry because they did not find what they came for are unlikely to return. It could have been due to a poorly written introduction that’s not in line with your tag content that attracted them to your webpage in the first place. What you write on your blog body is of course another matter because only 6 out of 10 visitors go that far. 

Who is going to read the content you are creating?

It is extremely important to realize right at the beginning that your content is not meant for everybody out there. It’s meant just for your market and specifically for stakeholders who have any use for what you are offering. You also need to remember that you aren’t the only one who is offering it. 

Therefore, you should first have a clear idea of who is going to read the content you will be creating. Next, you need to realize that your content should offer some such information that has value for the person reading it. It could be about your services or any industry insight that is not trending yet.  

What exactly is the subject matter you are covering?

There are lots of matters in your niche that you can write about but choosing what to write and when is what will make the difference. Unless it covers the specific products or services you offer, it is not going to serve any real purpose for your website and more importantly for your business. 

There would be several areas of the products or services you offer that a large part of your audience is not aware of. Consequently, your marketing efforts may be facing certain barriers to getting the message across to the audience about the benefits of using your product or service. 

Are you providing answers to a specific question?

Keeping that in mind, you must choose the subject matter precisely to educate the audience about the need for such products or services and how it is beneficial for them. Depending on the level of understanding your audience has about the specific product or service, you could set the tone of your content. 

Awareness, understanding, and appreciation of a specific product or service category follow in this given sequence. How you want to engage your audience would depend on where they stand in this sequence. For instance, if they are aware of but don’t understand it well enough, then you must answer their basic questions.   

Does your content offer an actionable trigger?

Similarly, if they understand the specific product or service but are not able to appreciate the need to purchase it, you must focus on the need it fulfills and the benefits they can get. As the owner of the brand selling the product or service, you know better than anyone else how to raise the pitch about the need to buy it now. 

Remember that all throughout, you must not get into overdrive about the benefits of what you are offering. Your reader must not get the feeling that you are offering something that sounds too good to be true. Hence, stick to verifiable information and provide references wherever it is required. 

Is your content original and reliable?

The online content space is replete with instances of copyright violation wherein people simply ‘lift’ content from wherever they can. You need to stay away from dishing out such content because that won’t suit your purpose for the simple reason that it wasn’t made for your product or service. 

If you truly believe that the product or service you are offering is exclusive and offers benefits to users who are going to love it, present them in the content as best as you can. Put on your thinking cap and step into the users’ shoes to see how it is beneficial and why one should buy it. Only then would you be able to get to the sweet spot in your reader’s mind.   

Online marketing is all about content but you cannot take your feet off the accelerator because there are scores of your competitors who are jostling for the same space with you. You must continuously create original, precise, and valuable content about your product or service to remain visible to your audience. For that, you need to always appear on the upper half of the first search engine result page (SERP). When you regularly post high-quality content about your product or service and what your audience gains from it, the results would invariably reflect in the SERP. 

Youtube

How Small Businesses Can Leverage YouTube

Everyone knows that the visual medium is extremely effective and thanks to video-sharing websites such as YouTube, videos can be a highly profitable method to reach a massive audience. But what is the best way to get the maximum mileage from YouTube?

Here are ten actionable strategies to help you do this, assuming that you have signed up with YouTube.

Your YouTube Channel

Begin by working on personalizing your YouTube channel, just like you would customize your emails to your contacts. With your YouTube channel, personalization involves including your business’s branding, color customizations to match your web-site, links and related information.

Another advantage of creating your YouTube channel is that users can subscribe to your channel easily through the “subscribe” button. Users can also search your content exclusively. This is more enhanced as you can highlight specific features such as uploads, play lists or favorites, as desired.

Add Subtitles For Your Videos

YouTube has a global audience and to reach the maximum number of people, ensure that your content is subtitled. This will also make you accessible to those who are hearing impaired. This can be quickly done through the voice recognition feature.

Go Easy On The Annotations

YouTube allows you to add comments over the top of the video film. But this may not be such a great idea since annotations tend to be distracting and sometimes irritating. While capturing your viewer’s attention may be your goal, make sure that your video does not depend on the additional text.

Moderate And Filter Your Comments

It can seem practically impossible to avoid negative comments to your YouTube channel videos, but you can certainly keep track and monitor spam comments. While relevant negative comments are sometimes necessary to keep, comments that come in the form of offensive language are not. You also have the option of blocking users that consistently spam. It is possible to moderate comments before they are published and this may be the best option to exercise.

Interact With Your YouTube Community

You already know that YouTube is a massive social site with a huge and live community. Make the time to browse around and “like” and “favorite” related videos. Make “friends”. This will build your own community. You can also focus on content and YouTube channels in your geographical area or a cause you can support. Keep track of YouTube’s latest developments and new features and the YouTube blog.

Ensure That Your Content Is Viewer-Friendly

This means presenting your content in a way that viewers find it easy to browse and enjoy. Instead of just lining up your videos, organize them into interesting play lists, or list them by time line, depending on what works for your specific situation. YouTube lets users embed an entire play list or a single video on sites outside YouTube and this is exposure and mileage you cannot afford to miss. So, when you organize your play lists, remember to add titles and descriptions with care.

Tag Them

Tags, more or less, rule your content on the internet because users use “tags” or keywords to find you. YouTube is also categorized with tag words. Therefore, spend time “tagging” your videos. Add as many as you think relevant, since different people use different search words to find what they want. You can also track how your videos perform and adjust the categories and tags accordingly.

Promote Your YouTube Videos

Obviously you cannot wait for people to come to your videos on YouTube, so make sure you promote it outside of YouTube. Tweet your videos, share them on your Facebook and other social media pages, blog about them. This is easy to do via YouTube’s settings through which you can auto-publish updates when you link to the social services. You can also embed your videos in your content elsewhere on the web. Also, allow others to embed your video in their content for more views and traffic.

Use YouTube’s “Insight” Button

With the help of YouTube’s insight button on videos uploaded on the site, you can get free analytics data which will help you get information such as number of views, demographics, community and discovery data. Discovery data tells you how a viewer arrived at your video along with the links that brought them there.

Keep Your Channel Up To Date

Once you have set up your YouTube channel, make sure you keep it up to date. Respond to comments, browse around relevant categories, “favorite” videos and spend time on the site even if you do not have something new to post. The idea is to stay live and connected on YouTube.

The strategies described above will help you leverage YouTube to grow your business.

Twitter

How To Use Twitter As A Lead Generation Tool

How To Use Twitter As A Lead Generation Tool

Twitter is among the top three social networking sites today and offers a micro-blogging service that lets its users send, receive, and share messages via tweets. Tweets are text messages confined to 140 characters and can include links. Twitter users currently Tweet over 110M Tweets/day, at the time of writing this article. With traffic like that, who can ignore the gold mine that is Twitter?

Twitter – No Shortage Of Business Opportunities

It is only natural for internet marketers to leverage Twitter as a lead generation tool. The beauty of Twitter is that it allows easy conversation for someone who is looking for business opportunities. Obviously, you would not try and sell directly to anyone with the prefix “@”. Keeping your eyes open and being alert to what is going on certainly helps. For example, someone might be looking for a specific service, and if you have the solution, you could probably suggest it to them and end up making a profit.

The Short Cut To Generating Leads On Twitter

However, it is hardly practical to browse Twitter all day trying to find leads. Here is where we make use of third-party tools to shorten the distance between you and the prospects. Let us take a quick look at what you can leverage:

Twitter advanced search

If you use Twitter, you are probably aware of the basic search function. This lets you save a tremendous amount of time while you run searches using your name, your business’s name, your brands, your competition, and other tags. This will help keep track of your online business reputation as you look at the response to your tweets.

However, the advanced search function is what you should really take advantage of because it lets you run a search for your keywords by geographical location. So, if you live in Jacksonville, KY, and run an advanced search for who is in Jacksonville, KY, you can see who is saying what in that area. You are looking at real-time data you can filter and develop into business opportunities.

When you look at the advanced search form, you will realize that it is quite simple to run a search around a prospective lead that you might have identified. You can also use Twitter’s “search operators” and use the examples to come up with your own searches. Let us say you want to find out who wants your services in Lawrenceville, GA, you would create a search based on those terms or search operators.

Being responsive is the key

Twitter is full of people who post questions, opinions, requirements, and just about anything and it is up to the marketer to utilize these tweets. If someone is looking for something, they would be pleased to have someone respond to their need, to identify, filter, and respond to people asking questions or complaining. This becomes even more valuable if it is someone from their area. As a marketer, you can plan and set up a series of tweets that could very well convert into hot leads on a daily basis.

Remember, though, that you must take care to see that people don’t consider you a spammer. Instead, identify your niche and target people in that segment by triggering an interesting conversation and being helpful, eventually generating leads.

Not just leads, but a whole network

When you work on generating business leads from Twitter, bear in mind that you can also build a community around you that could yield business partners for different aspects of your business that you could work with.

RSS feeds can be a boon

Every search that you run will bring up RSS feeds you can subscribe to. You can decide which ones are worthwhile from the comfort of your RSS reader. The RSS function keeps your searches well-organized, helping you respond to the ones you find lucrative and follow-up.

You can also use the RSS function to republish the results from your search. If you happen to be planning an event, you can create a buzz around it by doing this. You can create a #hashtag that is specific to your event, run a search on that tag and get the RSS feed. You can then use Feedburner’s BuzzBoost feature under the Publicize tab of your Feedburner feed to publicize the dynamic feed on your site. It is easy.

If you would rather do this right from your browser, use Tweetdeck to see the real-time search results on your desktop.

This is only the tip of the iceberg when it comes to leveraging Twitter for lead generation. Do you have your own tips to share? Do post them in the comments section.